“Up Close and Personal”

The theme of this week’s blog is macro photography. Macro is all about getting up close and personal with your subject. Macro is defined as extreme close-up photography of small subjects often where the size of the subject in the photography is greater than life-size.



In simpler terms macro photography is simply photography magnified. It is generally recognized as “macro” when you are increasing the size of an object in your picture from about half life-size, as represented on the image sensor, to five times life-size. Elements of macro can be seen in the photo displayed above. Macro places emphasis on detail, pattern and texture. This type of emphasis can yield both rewarding and unique results.

The question often asked is: “How to turn extreme close-ups into compelling photographs?”



This is not an easy task. The use of a macro lens can facilitate the generation of these images however ensuring they are compelling is another matter altogether. Every element of the photography must be carefully constructed to ensure a desired result. Remember macro is magnified photography hence nothing must be left to chance. Lighting is a key element which can contribute to both success and failure. Compelling macro images will captivate the audience so much so, that the image is portrayed in such a realistic manner, the audience are completed captivated and feel like they can literally reach out and touch it. This is what macro is all about. The feeling that you are so close to the image, that you are literally present within the contrived environment.



Macro is ideal for wildlife, landscape, food, and all sorts of commercial photography. The focus of macro can be whatever you want it to be. Remember it is magnified photography therefore it may be essential for your business, product or service to zoom in on your unique selling point on create that all important compelling photography.


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