Most likely, your company is using its resources to create a beautiful Web presence. In addition, you might be using Internet advertising, search engine optimization, direct mail or traditional advertising to drive traffic to your Web site.

But, did you know that your company only has about 3 seconds to grab a prospect’s attention. Is it working?

Great design, exciting headlines and beautiful photography are attention grabbers. Do you have these on your site? If you are missing one of these elements, your company is losing opportunities and money.

It is common for search engines to grab photographs from your site to display when related key words are requested. Do your images stand up on their own? Do they represent your company well?

Good graphics and illustration can substitute for photography on a well-designed Web site. But, do not underestimate quality representation of your people, products, environment and services.

Investing in a quality marketing plan and building a reputable Web presence is an important part of doing business today. It is common for companies to spend a lot of money for what amounts to imagery place holders that are going to sell their product or service. Unfortunately, many campaigns fail because companies refuse to invest in the quality images that represent their business.

“Good enough” is not good enough anymore. We work in a global economy. Your company isn’t only competing with other local businesses, it’s going up against the quality and reputations of businesses around the world.

Take a look around. Exciting imagery creates great impressions, reputations and stirs the imagination. Photographs are everywhere because they work. Stock and dollar photography has its place. Most stock photography is generic because that is the type of photography that sells. Stock photographers make a living creating images that can be used multiple times and give the mass stock photography buyers what they want: average.

If the goal of your company is to grow and stand out from the crowd — generic and average will not do. Poor photography delivers poor results. Average photography offers average results. Generic stock images do not show a company’s unique professional image.

Don’t make one of the most powerful elements in your marketing plan an afterthought or a student project. It’s the future and growth of your company. An experienced professional photographer’s images will support your marketing campaign, create the desired business image, attract more prospects, encourage more sales, and ultimately earn your company more money.

Don’t compare rates, compare portfolios.” – R. Sillars
Note to Rosh – Thank you for putting into words what so many have questioned, wondered, reasoned and thought! – Gabrielle

Feast your eyes and taste-buds on this beautiful smoked salmon…. it WAS delicious!!

Who can resist the very best of traditional smoked salmon on Irish brown soda bread…?

On The Pigs back celebrating Good food!!!!

On The Pigs back celebrating Good food!!!!

Our Food Photographer, Gabrielle Morehead just took fabulous pictures of our cheese plate: This one includes St Tola’s Goat cheese from CO Clare, Ardrahan Cheese from Kanturk, Some 20 mths old Beaufort cheese from the Alps in France, and Bleu d’Auvergne, a lovely creamy blue from the mountain of Auvergne in the Centre of France.
You can see Gabrielle’s work on her website: www.gm-photo.com.

@ On the Pigs Back we have a special menu for Easter, including our EASTER PORK PIE, speciality from France made from Pork Pie and eggs, which we served as a starter in my region of he Loire Valley for Easter Sunday.
We also have specially for Good friday our Smoked salmon plate from Geraldine Bass of the Old Millbank Smokehouse in Buttevant.
And don’t forget the chocolates:
We have Lorge Chocolatier products from Kenmare: Fabulous Easter eggs, magnificent Hens ….all in Chocolate. Benoit is an artist and you should see all the designs and colors are hand painted, all differents and unique..
We have also Bunnies all over the shop thanks to O’conaill’s chocolate from Carrigaline…. also beautifully packaged with ribbons and flowers!
What a sight!

Hope to see you all soon…

On The Pig’s Back
Unit26, St Patricks Mills,
Douglas,
CORK.
021-4617832
Fax:021-4617830

The two, actually three, spires you can see in the back, just managing to pierce the horizon, are those belonging to St. Finbarr’s Cathedral. The iPhone has an incredibly impressive camera – especially when you consider the extremely small lens. To see more of my work and what the iPhone can achieve, keep watching this space…